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Easy ways to market your library |
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 The best marketers put themselves in their patrons’ shoesYou know the value of libraries. And the people in your community should too! What’s the best way to remind them of the resources, services and value you offer? Increasingly, libraries are discovering the need to adopt marketing principles to promote, expand and achieve their mission. And get into the shoes of their patrons. Just like an entrepreneur with an innovative new product to promote, librarians must sometimes assume the role of a Marketing Manager. We hope this Web site is a useful reference as you put together an effective Marketing program for your library. Learn how to write your plan >> THE ESSENCE OF MARKETING“When one strips away all of the functions, plans and strategies of marketing and asks the simple question, ‘What is this all about’? the answer is the customer experience.” MKTG4 2010-2011 Edition |
