What's Inside

Business Insights: Essentials’  intuitive user interface that makes it easy for researchers to use in-depth information on U.S. businesses, industries and products.

Features and benefits include:

  • Ability to search across multiple data types from a single search box with targeted search options by  category: company, article, industry, and keyword
  • Histories, SWOT Reports, Thomson Reuters Company Financials and Investment Reports, Market Share Reports, and Industry Essays.
  • All articles include PDF and HTML download options.
  • Interactive charting: Manipulate statistical data and customize your own charts
  • Deep links within search results that get users to the most relevant content in fewer clicks
  • Text-to-speech capabilities
  • Translation tools: Translate the user interface and  at the article-level
  • Robust glossary with thousands of business terms
  • And much more!

The full-text content includes:

  • More than 2 million investment research/brokerage reports
  • Thousands of detailed financial reports (including fundamentals data and comparison tools)
  • More than 2,500 market research reports
  • More than 3,900 full-text periodicals
  • More than 1,000 SWOT reports (updated quarterly)
  • Nearly 25,000 industry reports
  • Nearly 11,000 company histories
  • Approximately 43,400 Market Share articles
  • More than 65,000 articles from Gale’s Business Rankings Annual 
  • Nearly 2,300 corporate chronologies
  • More than 2,000 additional reference articles published by Gale
  • Nearly 70,000 associations
  • Thousands of interactive live charts
  • Nearly 500,000 detailed company profiles (with deep links to related content and statistical data)
  • More than 500 in-depth industry profiles (with deep links to related content and statistical data)

Business Insights: Essentials users can:

  • Investigate investment opportunities, comprehensively and easily
  • Find parent-subsidiary relationships
  • Obtain competitive intelligence, market share information and product trends
  • Explore market-industry information and analysis — includes market research, investment, banking and capital market institutions and publishers
  • Study product and brand information
  • Compare companies within an industry
  • Target new customers and inform on potential business opportunities, distribution channels or prime licensing opportunities
  • Research career opportunities by company, geography or industry; explore related associations and business groups!