Explore Demographics.

DEMOGRAPHICSNOW provides highly sought after demographic data that allows prospective entrepreneurs, long-time business owners, and students building marketing plans to collect, analyze, and quickly act upon information. DEMOGRAPHICSNOW makes it easy for users to filter comprehensive data and identify clear trends that help them take advantage of business opportunities.

Superior reporting capabilities.

Users of DEMOGRAPHICSNOW can produce a variety of compiled reports — standard and custom — that will help make informed decisions. The demographics tool leverages multiple data sources to help users “crunch” data in easy-to-use report formats that can be exported in PDF, Excel, and Word. Additionally, in the EZ Reports tool, users can upload their own customer data, which is blended with demographic data—revealing detailed information on existing customers. 

Examples:

  • Demographics: Comparison Report
    Access a demographic report on any U.S. geography — or compare multiple geographies — for information including income, housing, race, age, education, retail spending, consumer expenditures, businesses, census data, and MOSAIC lifestyle market segmentation classifications. Drill down geographically by state, county, zip code, congressional district, metro CBSA, and more.
  • EZ Reports:
    Mosaic Customer Segmentation Report identifies the target Mosaic segments for the uploaded customers. Customers are profiled against Experian Mosaic Distributions data that uses dominant cluster per block group methodology.  This report is sorted by household count descending and returns the following data fields: Mosaic cluster with a hyperlink to Mosaic segments descriptions, population count, and percent of total population

 

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